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Last Updated: Aug 28th, 2006 - 01:36:21 |
SHOW-STOPPING ECLIPSE SPORTY COUPE AND MITSUBISHI RAIDER TRUCK
BRING NEW STYLE TO MOTOR CITY
Aggressive design, power and performance throughout the Mitsubishi lineup
will grab imagination of buyers who want to stand out from the crowd
DETROIT (Jan. 3, 2005) – At this year’s North American International Auto Show, Mitsubishi Motors North America, Inc. (MMNA) will introduce its next-generation Eclipse sporty coupe and new, strikingly bold Raider midsize pick-up truck – products geared for those who love to drive, appreciate performance and styling, and who don’t want to blend in with the crowd.
Both vehicles feature Mitsubishi’s unique design DNA that clearly differentiates these products from others in their segment. Engineered to exude both attitude and sophistication, the 2006 Eclipse and Raider join an exciting lineup of Mitsubishi models that feature distinctive styling and performance characteristics aimed at capturing the imaginations of the truly “young at heart” consumer.
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| 2006 Mitsubishi Eclipse GT |
The all-new, fourth-generation Eclipse lives up to its nameplate’s legacy in the import sport coupe segment, with a futuristic, organic design and greatly enhanced powerplant under the hood. The Eclipse GT flexes its muscles with the most powerful V6 engine in its class. Such pure energy is complemented by superb handling and smooth ride characteristics that are sure to appeal to both upscale, affluent consumers and younger drivers alike. The new Eclipse will be available mid-year, along with the new Eclipse Spyder convertible later in 2006.
Mitsubishi’s vision of what a light truck can be is embodied in the all-new Raider, which redefines the traditional mid-size import pickup in terms of styling, content and quality. Aggressive design cues and unexpected interior amenities clearly position it to appeal to a new generation of truck buyers with upscale tastes and urban style.
Power and toughness, however, are not compromised. The Raider, based on the 2005 Dodge Dakota platform, revives the Mitsubishi legacy of standout truck performance as the only import pickup truck in its class to offer a 4.7L V8 engine. It arrives in showrooms next fall.
“Both the Raider and Eclipse are exceptional vehicles that, true to the sporty and stylish DNA of Mitsubishi, stir an emotional connection with consumers,” said Finbarr O’Neill, MMNA president and CEO. “They exude the boldness and confidence that define our target drivers who dare to be different. Drive either of these new vehicles and it will be virtually impossible to blend into the crowd. You will be noticed.”
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| 2006 Mitsubishi Raider Duro Cross |
The Raider and Eclipse join a reinvigorated family of Mitsubishi models, from the rally-racing inspired Lancer Evolution MR Edition to the bigger, more powerful Galant sedan; from the adaptable Outlander to the acclaimed Endeavor midsize SUV and rugged Montero premium SUV model. This energized lineup is part of Mitsubishi Motors’ strategy to strengthen its consumer product offerings and appeal directly to those who want more than just mere transportation in the vehicle they drive.
In addition to building and preparing the launch of all-new, standout products for 2005, MMNA has spent the past year focused on rebuilding its brand and laying the foundation for future growth, with the goal of becoming a well-defined and profitable brand in North America by 2006.
“While we have faced challenging times in the last year, all the pieces are in place for future growth, starting with stunning products,” O’Neill said. “And consumers are rediscovering us. In turn, we are rediscovering them and developing a much deeper understanding of our target audience’s wants and needs.”
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations of Mitsubishi Motors Corporation in the United States and Canada. Mitsubishi Motors sells coupes, convertibles, sedans and sport utility vehicles through a network of approximately 650 dealers. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.
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