Automotive Industry News
Springbox Launches AMD Motorsports Website
By Springbox Press Release
Jul 7, 2005, 13:57

AUSTIN, TX June 20^TH, 2005 - Springbox, an Austin-based interactive marketing firm, has launched www.amdmotorsports.com, the AMD (NYSE: AMD) website for two Formula One racing teams sponsored by the company, Scuderia Ferrari and Sauber Petronas. The AMD Motorsports site is one of several projects AMD has hired Springbox to create.

Advanced Micro Devices, Inc. chose Springbox to develop and launch the AMD Motorsports website because the firm develops leading-edge interactive content and demonstrates in-depth knowledge of sports marketing. AMD is the Official Sponsor and Technology Partner of Scuderia Ferrari, and is an Official Technology Partner of Sauber Petronas.

Using a combination of Flash animation, HTML, and video, Springbox has provided both Formula One racing teams with a powerful digital presence and has helped better position AMD’s high-performance technology across the web.

Recent projects Springbox has completed for AMD include www.amdprocycling.com for the company’s Discovery Channel Pro Cycling Team sponsorship and an eLearning module for the unveiling of AMD Dual Core processors. Springbox is currently working on several other ongoing projects for AMD.

ABOUT SPRINGBOX

Founded in 2004, Springbox (getspringbox.com) is an interactive marketing services agency that provides best-in-class digital marketing strategy and creative. The company generates great results through a combination of smart, big-picture strategy and a clear focus on execution. Springbox helps clients both large and small translate their corporate brand standards into digital assets that build the brand, keep customers happy and drive new business. The founders of Springbox have built interactive teams and programs for many global clients, including AMD, Dell, Capital Sports & Entertainment, JCPenney, Lance Armstrong, MSN, Rackspace, Samsung, Sprint and Citigroup. Preeminent partnerships ensure Springbox delivers seamlessly integrated, comprehensive campaigns that cover the broad spectrum of marketing communications. Springbox is headquartered in Austin, Texas.